To photograph People Tree’s gorgeous collection for Summer 2013, People Tree Founder and CEO Safia Minney traveled with model Lauren Gold to India.
Safia and Lauren traveled through India, tracing the journey of our dresses from the organic cotton fields to final tailoring at the factory. This video gives you a glimpse into the incredible story behind our fashionable clothing.
Fair Trade Fashion turns Fashion on its Head
According to Safia, “Fair Trade fashion turns fashion on its head. It means happy farmers and tailors but also crèches and schools. Fair Trade and communities work together to build these along with clean water and conservation projects.”
We are so excited to launch our Summer Collection.
You’ll find each item in the collection, whether handmade, hand embroidered, or made in organic cotton has an amazing story behind it. The integrity of good quality and design are as important as putting people and the planet central to everything we do at People Tree.
Credits: Filmed and edited by Miki Alcalde. Produced by Safia Minney. Hair and make-up by Louise Dartford. Our lovely model is Lauren Gold. Music by 24 Pesos, “In the Summertime.” Special thanks to our Fair Trade farmers and groups in India and everyone who was involved.