Womad (or the World of Music, Arts and Dance) is a festival celebrating the cultural importance and diversity of world music and performance art. Created in 1980 by founder Peter Gabriel alongside an assortment of collaborators who shared in the Womad ethos. “non-definitive, inspiring and outward looking through music and movement”.
What differentiates Womad from the slew of British festivals set to grace quiet town communities this summer is undoubtedly its lack of geographical leanings. A welcome change of pace from the same tired reliance of U.S. chart toppers or unkempt British 4-pieces sleepwalking through their ‘greatest’ hits. Since its inception Womad has aimed to break the mould. This year will not see them bucking the trend with 2015’s lineup offering a range of colourful acts from a wide variety of backgrounds and genres. From the vocal highs of the Mahotella Queens (a group that many would cite as the sound of apartheids abolishment) to the visually striking performances of Kala Chethena Kathakali Company Womad has really pushed the boat when it comes to diversity of acts. Fan favourites De La Soul promise a solid show of positive messages over classic boom bap hip-hop production and Swindle’s unique brand of funk infused grime is a welcome addition to the worldly sounds that Womad 2015 promises. Mercury nominee Laura Mvula and electronic pioneer Shy Fx are but a few names also gracing the bill. This year promises a fantastic mix of contemporary music from all around the world.
People Tree has a long lasting love-affair with the great British festival, previously selling Fair Trade clothing via stalls at Glastonbury and a host of other low key events in Brighton and London. Womad’s bohemian aesthetic and naturalistic tendencies mirror our own in many ways so we felt a partnership was a no brainer. As well as music, performance art and food Womad provide a platform for guest speakers designed to inspire the audience enabling them to facilitate real change. People Tree CEO Safia Minney will be speaking at this year’s event touching on a multitude of subjects geared towards 2030 seeing a completely ‘green Britain’
As a result of this partnership People Tree are currently running an amazing competition giving you the chance to win 2 tickets completely free of charge. The festival is held at Charlton Park, Malmesbury, Wiltshire and this year is running from Friday 24th July to Sunday 27th July with kids under 13 getting free entry, ensuring fun for the whole family.
Words: Jordan Troy