This weekend, from the 24th to the 26th of July, People Tree CEO and founder, Safia Minney,  will attend the gorgeous festival Womad, the ‘World of Music Arts and Dance’ festival. Here she tells us a bit about the event and her participation. 

Womad holds the tranquil Kunming Garden, which is home to the Sustainable Village. Within this area, there are a bunch of stalls which feature organisations and products to empower sustainable lifestyles and practices. In an event organised by green energy suppliers, Ecotricity, I will talk about sustainable fashion under the theme: ‘Britain’s going Green – it’s all in the planning’.

The conversation will be chaired by iconic Channel 4 reporter Jon Snow, who was awarded the BAFTA fellowship earlier this year! The panel is comprised of Dale Vince OBE, the Founder of the great green electricity company Ecotricity; Mark Shayler, the Author and eco innovator, and myself. We will tackle the three things that contribute the most to our personal carbon footprints – energy, transport and food – plus the need to make more space for nature. We will each give our angles on the role of business, education, the government and what the people of Britain can, and need to do to live a greener lifestyle. Me, from a fashion and ethical consumption perspective!

Ahead of this event I caught up with my speaking partner in crime, Dale Vince OBE, the eco energy expert, to ask him a few questions.

What was your inspiration to launch Ecotricity? Are you a hippie or bohemian turned social entrepreneur?

My initial inspiration was to change the way electricity was made, as the biggest single cause of climate change. That has morphed into tackling the issues of transport and food as well – as the three (with energy) biggest causes of climate change, fossil fuel depletion and unsustainability in general.  I’d say sustainability is the one word that now sums up our work and aims. Green Britain being the umbrella concept – as in making one.

You’ve worked on an electric sports car model – why?

We’ve not worked on the Nemesis for many years now, we did put a lot into it 4 or 5 years ago – it’s job was to demonstrate how cars of the future could be powered (from the wind) – at a time before there weren’t any electric cars available in the world. Our attention since switched to building the Electric Highway, a national network of electricity pumps to enable people to drive electric cars the length and breadth of the country.

What kinds of fashion do you choose?

I’m a t-shirt and jeans kind of guy mostly. I tend to keep the same clothes until they fall to bits and love them as they get older.

If you are visiting Womad this weekend, be sure to come and watch the talk from 10:30 until 12 noon. We look forward to seeing you there!