On the thread today, Safia Minney, People Tree Japan and UK Founder and CEO, talks about the highlights from her recent visit to Urban Research Door’s store in Japan.

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Safia Minney: I love visiting stores selling People Tree in Japan. They are so beautifully designed and curated. One of the larger fashion chains that we are selling to is Urban Research Doors. I love the interior and whilst I wish everything in it were Fairly traded and eco – I love the design and quality of all their products. This Spring 2014, they started selling People Tree fashion – after successfully launching People Tree foods in their Osaka shop.

Mr. Kita showed us around before the store opened, together with the Los Angeles film crew “Untold Creative”.

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Fashion in London and Japan is a different aesthetic’ even though in both countries People Tree customers appreciate organic and natural materials and hand-made clothing.

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Miki Alcalde, Film Maker and Photographer, and I took the opportunity to ask Mr. Kita to style us and give us a new Japanese summer look. I really liked these loose linen trousers, although, in London I would probably wear them with high heels and a skinny vest. In organic cotton of course! 

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As for Miki he liked the Suteteko trousers for men, used traditionally as homewear for men in the heat of summer – but now a new trend in bright colours and cute prints!

Thank you Urban Research Doors for a really great and interesting visit!

Safia Minney, MBE, People Tree Founder and CEO

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