Written by Mia Hadrill, People Tree PR Officer
Twice a year, visitors of the global fashion industry descend to London for the infamous London Fashion Week (LFW).
For September 2015, the 62nd LFW, the venue has moved from the setting of Somerset House, home from 2009 to 2015, to the heart of Soho. Whilst the grand Somerset House, once the home of three Catholic queens; Anne of Denmark, Henrietta Maria and Catherine of Braganza, gives fashion week a feeling of luxury, the new 2015 venue of the Brewer Street car park provided a grimier, more urban and contemporary vibe. Chosen due to being geographically closer to the heart of London’s shopping Carnaby, Oxford and Regent St.
Tracy Mulligan, People Tree’s Head of Design and myself visited two shows, Dame Zandra Rhodes and Bora Aksu. Both brands have current collaborations with People Tree. Zandra has a gorgeous capsule collection based on her archive prints and with Bora created beautiful wedding dress for People Tree.
Zandra’s “Batik” SS16 collection was set in the elegant Café Royal. You walked inside the dark lit room of head-to-toe glittering mirrors. Inside this magical haven, the stresses of what to wear and negotiating London’s gridlock traffic melted away to the soothing sound of a pianist playing calming melodies. While you walked around the room the models picked up petals and, much to the delight of the many flashing camera’s, blew them or threw them in the air. The effect was a delightful swirl that perfectly complemented the outfits.
The collection is in collaboration with Kraftangan Malaysia. It aims to promote and create business opportunities for Malaysian textiles. The inspiration behind the collection was found in Zandra’s sketchbook, in the gorgeous palette of terracotta, shades of turquoise, royal blues and of course Zandra’s signature colour, pink.
Next stop, Bora Aksu’s ethereal Spring/Summer 2016 collection where the camera’s flash and smartphones pap the models as they storm down the runway. Bora presented a very personal collection, which celebrates dawn and dusk and specifically the colour and light this time brings. The backdrop of the carpark was certainly bright and highlighted the delicate hues of white, powder pink and egg yellow alongside corals, pinks and explosions of floral colour.
Bora’s show was full of beauty and delicate lace designs. The models wore beautiful flow garlands in their hair giving a fairy tale feel to the collection. It certainly felt a magical way to start London Fashion Week.