After a great time in Berlin, Team Wholesale’s next stop was Copenhagen, where we were took the AW15 collection to CIFF.
The cold weather didn’t seem to deter the fashion-forward Scandi’s who flocked to the show and were really enthusiastic about seeing a British brand with such great Fair Trade credentials – the response was super encouraging and made the 4 busy days fly by – we can’t wait to go back!
Our printed summer dresses were also a huge hit, with customers wanting immediate delivery of our wonderful bright and breezy pieces for SS15, as well as getting their hands on winter stock while we were there. With a love forall things eco – the region really resonated with the brand’s ethos – we were shocked to see so many cyclists on the road in such cold weather! See you next season CIFF!
Nathalie Kurukgy, Wholesale Manager at People Tree