IF Campaign Update | We made the G8 sit up and listen!

People Tree joined thousands at the Big IF rally in Hyde Park. Together we made a difference!

So many amazing things have happened since the IF campaign launch back in January. From 500 George Osbornes marching on Westminster, to over 50,000 people in London and Belfast rallying for change, to getting issues to the top of the G8 agenda, we should all be extremely proud of what has been achieved with the Big IF campaign.

People Tree supported the latest rally in Hyde Park on the day of the latest G8 summit. We demanded an end to world hunger, and thousands of people turned up to plant a field of 2 million spinning paper flowers to represent the thousands of children’s lives lost to hunger. The day was a fantastic success, full of inspiring calls to action.

The BigIF Rally at Hyde Park
The BigIF Rally at Hyde Park


The BIG IF has campaigned hard on aid, tax and land. Here’s what they have managed to achieve:


The UK government kept its promise to spend 0.7% of GDP on aid – something we’ve been campaigning for since the 1970s. And G8 leaders pledged an extra $4.1 billion that could help tackle malnutrition and save the lives of almost two million children.


For the first time ever, land grabs were on the G8 agenda. World leaders agreed to set up pilot partnerships with developing countries to make buying, selling and owning land fairer.


David Cameron announced that all UK-affiliated tax havens will now have to share information about the companies using them. And G8 leaders agreed that information from all companies should now be open to scrutiny by tax authorities in developing countries.

Thanks to everyone’s support, great steps forward have been taken for the world’s poorest people. The Big IF launched the most sustained assault in history on hunger and its causes – work that will continue to make this the beginning of the end of hunger.

People Tree would like to thank everyone who came down to Hyde Park on the 8th July and supported Fair Trade by being part of the Big IF Rally!

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