Fairtrade Fortnight 2018 is right around the corner and here at the People Tree HQ we’re already pretty excited for it. We like to celebrate Fairtrade throughout the year and what’s great about 26th of February to the 11th of March is we can use this event to spread the good word even further.
For over 25 years we have supported Fairtrade farmers and producers and believe it or not Fair Trade is not only about bananas, chocolate and coffee, it affects fashion as well. As one of the largest industries in the world, we saw there was a huge potential to make a visible change if you make the switch to buy fair produced clothes.
What does being Fairtrade mean?
Fair Trade is a partnership, based on dialogue, transparency and respect that seeks greater equity in international trade. At People Tree, we’re really proud to be the world’s first clothing company that received the World Fair Trade Organization’s product mark in 2013, which means that we’re dedicated to these principles throughout the whole supply chain from the design, to the fabric and the production processes in every garment. We feel that in our role as a pioneer in fair fashion, it is our duty to draw even more attention to this topic.
The things we consume every day make our life more convenient, enjoyable and beautiful, so the time, effort and love that farmers and workers around the world put into these products deserve more recognition – expressed in a fair reward for their work. The higher, stable income helps building a sustainable livelihood and improves living conditions.
“Through Fairtrade, farmers have the chance to educate their children, improve their housing and invest in clean water to keep their community healthy. They can invest in their farms to improve quality and earn more for their crops. Fairtrade can transform whole communities, but only if enough people choose it.”
Fairtrade can make the world a better place. And together we have the power to achieve this, so get involved and be an active part of the change.
Contribute to the Fairtrade Fortnight conversation by using the hashtags #FairtradeFortnight & #ChooseFairtrade to spread the word and buy Fairtrade in the future. You’ll see, there are plenty of options so it doesn’t mean sacrifice, but instead it means a valuable contribution to someone else’s life. On their website the Fairtrade Foundation provides tips what you can do to help.