All posts in Video

  • People Tree Japan’s Fashion Revolution Day Event

    On 24 April 2014, People Tree Japan and Global Village hosted an event to mark Fashion Revolution Day in Shibaura House in Tokyo, Japan.


    Guests and journalists who attended the event dressed in red and pink to show solidarity with the garment workers and the global campaign calling for more transparency in garment industry supply chains. At the event, candles were lit and the walls adorned with 1,338 handmade pink decorative butterflies – the number of victims who lost their lives in the Rana Plaza disaster.


    The event opened with footage from Rana Plaza: One Year On. In this short film, People Tree’s CEO and Founder Safia Minney travels to Bangladesh with Fashion Commentator and Activist Caryn Franklin to hear the stories of the Rana Plaza victims and their families. The film gives a heart wrenching insight into the horrific impact of the factory collapse and the shocking realities of the fast fashion industry.

    Next the audience watched Garment Girls in Bangladesh, a documentary by Tanvir Mokammel that highlights the key issues of the event and Fashion Revolution Day: wages and safe working conditions, future investment in garments in factory buildings and how to improve international trade.

    After the films, there was a panel discussion about how Fair Trade and ethical fashion is the solution to the fundamental issues within the garment industry.


    Angela, a top Japanese model and People Tree Ambassador, took to the floor to describe her experience in Bangladesh visiting People Tree’s producers. Angela collaborated with People Tree to design a dress made in Bangladesh. Angela described how she was deeply moved by meeting the women who produce dresses production at Thanapara Swallows. She shared how Fair Trade has a real positive impact on livelihoods and families. Here is a video from Angela’s trip to Bangladesh:

    IO Takemura, Founder of Ethical Fashion Japan, spoke of the many different ethical organisations within Japan and around the world who seek to make a real difference in the global movement to end atrocities within fashion supply chains.


    Want to know more about Fashion Revolution Day UK? Check out People Tree’s Fashion Revolution Day page or Fashion Revolution Day’s Website.

  • People Tree Atelier | Exclusive Capsule Collection for Spring Summer 2014

    People Tree’s Spring Summer 2014 Atelier Collection is a selection of contemporary silhouettes, designed for the modern woman who wants a timeless, elegant look. People Tree Atelier presents a bold variety of styles, ranging from a delicately embroidered shirt to the statement evening dresses. This sophisticated collection is a fresh and innovate look for People Tree.
    The collection uses the finest hand-woven cotton, organic cotton and hand-woven silk. All embroideries are hand-stitched with stunning glass pearls, glass diamante and clear glass cubes.

    View the Atelier Collection look book here.

    Shop the Atelier Collection here.

  • The Lost Opportunity

    Three years after Japan suffered one of the world’s worst natural disasters and nuclear accidents.

    Safia and James Minney founded People Tree in Japan more than twenty years ago. Today on the three year anniversary of the earthquake, tsunami and Fukushima nuclear disaster, Safia reflects on what progress has been made – and what remains to be done.

    Safia Minney in Japan one year after Fukushima

    Safia Minney in Japan one year after Fukushima

    3 Years Ago TODAY

    I was standing in the streets of Tokyo outside the People Tree office holding my colleague Masako tightly. Telegraph poles and wires flapped wildly, buildings swayed – we felt surely the concrete road would crack open as it does in the movies.
    The roads did crack open in Tohoku, although not Tokyo. Nearly 20,000 people perished in the tsunami. We later learned the Fukushima nuclear plant was in a critical state, melting down and pouring out radioactive waste. Foreigners like me were leaving Japan. Days later we were told if we go outside to wear raincoats to protect ourselves as the radioactive waste fell, contaminating the farm lands and cities over huge areas of Japan. Even today radioactive pollution continues to flow into the sea at an alarming rate.
    The government denies the effects of this radiation – and no one believes them anymore. Those who could afford to move have uprooted their young families and moved to other regions of Japan. But what about people who could not?

    Rebuilding Japan

    The tragedy raised the international profile of the Japanese as a selfless and caring people. This could have been Japan’s opportunity to develop itself into the pioneer of green technology and renewable energy, creating more jobs and a new economy. Instead, Prime Minister Abe is marketing Japanese nuclear technology in the UAE and Turkey. Is it too late to get back on the eco track?

    Trust, Transparency and Accountability

    Few Japanese people believe the Japanese government on radiation, contamination, safety, and the use of funds. One scandal after another has made the public dismayed and angry at the lies and contradictions on the health of their nation and the food they eat and the use of funds, and angry that corporate interest is undermining long term plans for a healthy and safe economy. If Tokyo Electric has been allowed to pay only £9,000 compensation per person each year for up to five years in the case of their losing everything – their homes, their livelihood due to the radioactive contamination of the land and sea where they used to work and fish – what chance is there for real justice?

    The Future

    It isn’t too late to change track. Japan has recently changed regulation to allow small renewable energy providers to supply energy and the growth of solar powered electricy is huge – 90% last year. Still this represents only 2% of energy production in Japan. The Japanese government can invest in and subsidize renewable energy, making a genuine commitment to building a renewable energy supply. Japan can also promote energy efficiency in industry, reducing Japan’s trade deficit and building a sustainable economy for the future. Japan could be promoting technology overseas to decommission nuclear power plants, not build them.

    Rural development in the tsunami affected areas is being pioneered by social business and grass roots organisation Iriyado in Minami Sanriku, which took the main hit in the tsunami:

    “The most important thing is to bring young people into the area to enjoy and study the ecology and volunteer. Iriyado is a guest house we built where up to 50 people can stay. People Tree’s donations helped open the centre and it’s become a really lively place. It will take time to rebuild the community – but we won’t give up.” -Tadayoshi Abe, Leader of Iriyado Project

    Lessons can be learnt from citizens’ movements to bring large scale positive change. Three years is a long time to wait but the Japanese government can act now and creative positive change.

    Watch the film Safia Minney created 1 year after Fukishima.

  • Daily Style | Safia wears…Zandra Rhodes

    People Tree founder Safia Minney talks us through her favorite ways to wear the stunning new Zandra Rhodes with People Tree collection. The collaboration has produced some beautiful items perfect for special occasions this season and beyond.



    Zandra Rhodes Pencil Dress

    pt874_H508UK_BK2_RGB LRI wore this when it was still just a sample, back for the Ethical Fashion Forum Awards (EFF). I love the shape and the incredible print and tailoring. I wear this dress to important occasions and it always makes the right impact – a perfect balance between unique and sophisticated.

    Zandra Rhodes Flared Dress


    I love this V neck dress – it feels like a smart day dress, great for work to evening. I’m wearing it mostly with tights and flat boots since it got cold! I love the organic cotton farming community and tailoring groups in India who we work with so closely, so I wear this dress with pride knowing it was made by them.

    organic cotton colours

    Zandra Rhodes Pencil Skirt & Millie Beaded Cardigan

    I’m not usually a ‘pencil skirt’ person, but I love this with my favorite black top and a cardigan! Classic, elegant and an unusual print – great for important events and work meetings.

    pt874_H059UK_CM1_RGB LR











    You can read more about our collaboration with Zandra Rhodes in this great interview between Safia and the original ‘Princess of Punk’ herself!

    Shop the People Tree  AW13 collection now – take a look at some of the brand new styles that have just been added.

  • Fashion Takes Action | Six months after Rana Plaza

    Last Thursday, the 24th of October, was the six month anniversary of the Rana Plaza disaster. The collapse of Rana Plaza killed 1,133 and injured over 2,500 garment workers. To this day, only one of the companies involved in sourcing products from the factories in Rana Plaza has paid compensation to the victims and their families. The other fashion brands making clothes in the same building have not offered compensation.

    People Tree believes these brands must take responsibility for their part in the accident. This disaster highlights why change is so urgent. We believe it is critically important for fashion brands to ensure social justice and transparency within their supply chains.


    Liz Jones Rana Plaza Blog Image 1

    Liz Jones meets with Dolly, age 13, at school. She was previously a garment factory worker.

    Over the last six months, People Tree has launched the Rag Rage campaign challenging fashion brands to support the Bangladesh Safety Accord together with War on Want and lobbying groups around the world, we managed to collect 1,000,000 signatures. One hundred fashion brands have signed the Accord, however but there are hundreds of other fashion companies sourcing products from Bangladesh that are yet to step up to their responsibility. It is time for the fashion industry to make human rights and basic safety non negotiable.

    Safia and Liz Rana Plaza Blog Image 2

    Safia Minney and Liz Jones campaign for justice for victims of the Rana Plaza Factory collapse.

    Next Tuesday, People Tree is hosting an event – Fashion Takes Action – which will feature a debate about the future of the industry. Safia Minney, the Founder and CEO of People Tree, will be joined by iconic designer Zandra Rhodes, Policy Director of the Soil Association Lord Peter Melchett and Fashion Editor and Columnist Liz Jones. The event will be attended by over one hundred guests including fashion bloggers and journalists who will all be dressed in red and pink in solidarity.

    What do we have planned for the Fashion Takes Action event?

      • People Tree will screen a short film of our recent meeting with victims’ families in Dhaka.
      • The Soil Association and People Tree will share why we support and promote organic cotton.
      • Zandra Rhodes will talk about why she has become part of the sustainable fashion movement in her latest collaborations with People Tree.
      • Lord Peter Melchett will talk about the significance of organic cotton to farmers and the environment.
      • Safia Minney will talk about how Fair Trade and ethical companies and consumers are pushing the fashion industry to change its business practice and the next steps for her groundbreaking brand.

    While you may not be able to join us at the event, you can make a difference…

    There are lots of ways you can take action for fashion. The most powerful voice we have as consumers is how we spend our money. Join us by refusing to shop from brands that exploit garment workers through unfair trading practices. Support Fair Trade and ethical fashion brands. Wear People Tree with pride – and let your friends and family know why you choose to shop differently.

    Want to see more?

    Watch the trailer for Made in Bangladesh, a documentary about fashion produced in Bangladesh. The documentary features People Tree as an alternative to the conventional fashion industry. While the documentary is not entirely in English, the trailer features Safia Minney…