Today, on The Thread we speak to Ben Wigley, the co-founder of Big Green Smile, an award winning ethical online retailer, who stock a huge range of natural and organic Beauty, Baby and Household products.

What is and why did you start Big Green Smile?

BigGreenSmile is a retailer of natural beauty, baby and household products. We´re the UK´s largest retailer of purely natural and organic products and all of our products meet our strict no-nasties policy.  We started BigGreenSmile because we thought we could make a difference to the way people shopped for natural and organic products.  We felt that buying quality natural products should be easy, that customers should get great value, fantastic choice and have access to information on those choices – and the whole experience should be underpinned by exceptional service.

What types of products do you showcase?

We stock a huge variety of products across categories including Beauty, Baby, Male Grooming and Household.  All products meet our no-nasties policy and many are certified organic, fair trade, vegan and are approved by a range of certification bodies including Ecocert, NaTrue and the Soil Association.  We have all sorts of wonderful products from leading natural brands such as Lavera, Dr. Bronners and Ecover as well as hundreds of products from smaller brands you may not have heard of like Barenaturals.

How do you decide what products to feature on your site?

We´re always looking for new products and we understand that our customers buy natural products for all kinds of reasons, from health to ethical to lifestyle. With that in mind, we look for products that offer something special and unique and strictly adhere to our no-nasties criteria.

People Tree is certified by WFTO, Fairtrade Foundation and the Soil Association. Why is certification important to you? What is the most searched for certification?

Certification is of utmost importance to us and our customers.  We were recently named the Soil Association´s Best Independent Retailer for 2014 which we believe goes some way to illustrating how important certification is to our customers. It helps them build trust with some of the brands we sell, and provides reassurance where there is still no clear legal threshold on how to define organic or natural.  Soil Association products and Vegan Society products are well searched for on BigGreenSmile, as are Go Cruelty Free and increasingly NaTrue products.

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What are your favourite People Tree pieces and why?

I love the tree print t-shirt and the Roll Collar Cardigan. I spend a lot of time in Norway and the chunky hand knit design looks perfect for those arctic nights!

BigGreenSmile was established eight years ago by three friends, who were passionate about changing the way people shopped for natural and organic products. They felt that buying quality natural products should be easy, great value, offer fantastic choice and information on those choices and be backed up by exceptional service. None of the products contain any ‘nasties’, so no parabens, Phthalates, synthetic SLS, no petroleum and absolutely no animal testing. To give you extra peace of mind they offer a full ingredients list per product. Recently awarded the prestigious Soil Association Award for Best Independent Retailer 2014 which goes some way to illustrate how important certification is to their customers. You will find top natural brands such as Lavera, Weleda, Dr Hauschka, Method and Ecover plus special offers run throughout the year on the website.



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