A New Perspective on Fashion | Before London Fashion Week

People Tree and Zandra Rhodes launched the AW14 ‘Happy Woman’ capsule collection just in time for London Fashion Week. Get the first look at the bright and quirky collection here…

model shots
This week in London, Fair Trade fashion pioneers People Tree partnered with iconic fashion and texture designer Zandra Rhodes to host an event to launch their new Autumn Winter 2014 capsule collection called ‘Happy Woman’. People Tree and Zandra invited journalists and ethical fashionistas to an exclusive event in Zandra Rhodes’ colourful Bermondsey penthouse.

safia and zandra

Zandra Rhodes hosted the event with Safia Minney, People Tree Founder and CEO. Zandra spoke of her trip to India with Safia where she for herself the groundbreaking work People Tree does to support Fair Trade producers, and how People Tree prioritizes ethics to produce clothes that are good for people and the planet. Lord Peter Melchett joined the discussion on how organic farming reduces poverty and its fantastic environmental benefits.
zandra and peter
The gorgeous collection, which will launch in June, takes Zandra Rhodes, previously archived graduation prints from the 1960’s and has exclusively transformed them into beautiful contemporary silhouettes, made out of Fair Trade and 100% organic cotton. The colourful collection consists of three bold colours and prints, in three designs: retro bodycon dresses, oversized print tees and dresses. The pieces can be worn layered over jeans and leggings or as individual statement pieces.
zandra prints

Happy Woman celebrates women’s empowerment and freedom. Each item is made in People Tree Fair Trade 100% certified organic cotton, from Agrocel, a People Tree partner for over 10 years, based in Gujarat, India. Agrocel supports over 40,000 organic and Fairtrade farmers in India. Assisi Garments, based in South India, uses the organic cotton to create beautiful pieces, whilst providing training and employment for deaf, mute and economically disadvantaged women. Assisi provides a haven for these women to work and live in a safe and supportive environment and they are paid a fair wage. After three to five years of employment, when the women have built up their savings, they receive a bonus that allows them to start a home and often their own tailoring business.

zandra speaking
Photo Credits: Peter Beighton

Tell us what you think of this sneak preview!

 Can’t wait to get it? The Happy Woman collection will be available to purchase in June. Subscribe to emails at People Tree to make sure you don’t miss a thing.

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